If you head to the home page and have a nosy about you will notice some major changes to the site. I have of this week begun rolling out my vision for Rebel Zen, which is to make it much more than just a blog, but in fact a genuinely viable business.
The (current) vision is to create a comprehensive destination that helps Creatives to find their Ultimate Purpose, get clarity around their Creative Vision and to get into action making it happen. Obviously making a living out of your creative work, whether it’s something “practical” like design or pure “art for art’s sake” like music, will depend on your ability to get comfortable with marketing your vision to the world, and because this is my area of professional expertise, I am leading with this.
However, as yet, the vision is not fully realised, this will take some time as I shape the content and create the offerings. Right now, to my critical eye, the site is like a building undergoing fabulous renovations but as yet unfinished. Thing is, I am still busy running my existing marketing business servicing small businesses and corporates general, not to mention being Daddy to two small kids, so the realisation of the Rebel Zen vision is restricted to the wee small hours of the morning (I get up at 5am five days a week to work on this).
Will This Screw Up The Blog?
No. This will not change the nature of the blog, in that I will still publish one post every week based around “meaning” and “motivation”. I may also add extra posts around marketing for creatives, but not at the expense of the inspirational content that I have been publishing for 5 years now.
I am working towards launching a program which (for want of a better word) “teaches” creative types “how to do marketing” but in fact goes much deeper looking at meaning and motivation as well. As Creatives go through the program they may wish to either do their own marketing stuff (i.e. websites, graphic design, etc) or hire me and my team to get it done for them, either is cool and the gang.
I can understand that some people might not clearly see how I can possibly hope to integrate my left-of-centre inspirational, personal development ideas with something as down-to-earth and dirty as marketing, but in my mind it is very clear. I think it will take me a little time to reflect this clarity on the website, but it will get there. If you’d like to read more about how I can envision the meeting of these two worlds, probably best you go to this page on motivation.
I am very excited about this, as it has been brewing for some time, and it gives me a chance to create a fully self-expressed, authentic business out of the Rebel Zen brand that I have grown to love so much since dreaming it up back in 2008. I hope you will stick with me to experience the ride!
Let me know what you think in the comments below, feedback is very important to me.